Brand Shah Rukh affected due to son Aryan Khan's arrest- Check details

Aryan Khan, son of Bollywood actor Shah Rukh Khan is in the custody of Narcotics Control Bureau (NCB) in the case of drugs and rave party. This incident has also led to a big setback for Shah Rukh Khan's brand value.

Shah Rukh returned to the sets for shoot after a break of three years. He was last seen in the movie Zero along with actress Anushka Sharma and Katrina Kaif. The movie was a failure at the box office. But now due to this case, the shooting of the film Pathan and Atlee has been halted.

See Zee Business Live TV Streaming Below:

#Boycott_SRK_Related_Brands is trending on Twitter because of the case. For this reason, education platform BYJU'S has stopped all the advertisements of Shah Rukh for the time being.

It can be known that the actor is the brand ambassador of BYJU'S since the 2017. BYJU'S took this decision when Shah Rukh's ad started getting trolled on social media. As the advertisement talks about a better future for children, many fans found the difference between reel and real life awkward.

Recently, Vimal Elaichi also shot its new ad film without Shah Rukh, starring only actor Ajay Devgn. Other than Vimal Elaichi- D'Decor, Big Basket, LG also have advertisement starring Shah Rukh Khan. However, the plan to shoot new ad films have been put on hold for the time being.

The brand value of Shah Rukh is being said to be 378 crores. King Khan is promoting 40 brands. Shah Rukh's fee for each brand endorsement is around Rs 4 crore.

Brands are suffering huge loss after Aryan got caught in drug case because Shah Rukh has been paid the brand endorsement fee but the audience is divided due to which the brand has pressed the pause button due to the fear of getting trolled for a new ad film or promotion.

According to Forbes, the net worth of Shah Rukh is Rs 5116 crores. If industry experts are to be believed, the setback for brand Shah Rukh will be temporary as the memory of the audience is short, while some people are saying that the stain on the family image of King Khan will not be forgotten.