Tue, Jul 18, 2023
Record spending on advertising expected this year, Due to which events, there is a lot of advertisement More expenditure on advertisement, who benefits?
More >
Fri, Jul 07, 2023
Food Products: Fraud is taking place in the advertisement of food products. For many decades, children in India are struggling with problems like malnutrition, obesity, anemia and dwarfism. Food advertisements are proving fatal for children.
Wed, Jun 21, 2023
The Roff advertisement will be disseminated across major television networks, digital platforms, and social media to maximise its visibility. The primary objective is to reach consumers searching for trustworthy tile fixing solutions, and to arm them with the knowledge to choose the best adhesive.
Tue, Jan 24, 2017
The story of a book passing through hands is not new, but Harper Collins ad film shows it in a different way.
Tue, Jan 17, 2017
The latest ad film by Asian Paints draws on the same humor that it is synonymous for but sings it in a new tune.
Sat, Jan 14, 2017
WATConsult has been one of the fastest growing agencies in India today. However, it's beginnings were humble and had to navigate through rough waters. Their founder speaks on their journey.
Fri, Jan 13, 2017
Many brands have partial deferment of advertising budgets led by postponement of new launches.
Wed, Jan 11, 2017
As video consumption on mobile phones increases, more marketers are increasing the mobile ad spends.
Tue, Jan 10, 2017
In a move to increase non-fare revenues and to promote ease of railway ticketing through digital transactions, Railway Minister Suresh Prabhu on Tuesday inaugurated several policy initiatives.
FMCG brands such as Hindustan Unilever, Reckitt Benckiser and even Patanjali has spent the highest on TV ads in the weeks post demonetisation.
Tue, Jan 03, 2017
Commercial vehicle companies are increasingly roping in Bollywood celebrities to sell their vehicles in a space which has been under strain for a year.
Wed, Dec 28, 2016
It definitely looks like the brand wanted to try something different, something toofani in this ad film. But has it succeeded?
Mon, Dec 19, 2016
YouTube has long been a bastion for small content creators online to put up their work and reach a wide audience plus revenues, but now it looks like content creators are choosing their own path.
Tue, Dec 13, 2016
The brand's ad film advertises the HP Deskjet ink spill free refill systems using a clumsy character.
Tue, Dec 06, 2016
The new ad campaigns consistently miss out on the humor and clever wit which the brand has been synonmous with earlier.
Wed, Nov 23, 2016
From banks to airlines, all are coming out with new ad campaigns to attracting the customers to buy their products or services using digital transactions.
Mon, Oct 17, 2016
The company will launch advertisements to "apologise" for the “discomfort and concern” caused due to the ongoing global recall of its Galaxy Note 7 smartphones.
Fri, Oct 07, 2016
The report also pointed out the role of local languages.
Wed, Sep 28, 2016
Slowly, the number of brands using AR, VR to reach consumers is only increasing. The Asia-Pacific region is the fastest-growing market.
Mon, Sep 26, 2016
Swamy takes over at a time when ASCI has been in the centre of controversy with Patanjali, which has now been dragged to High Court.
Mon, Sep 12, 2016
The SoftBank-backed company has pumped in over Rs 200 crore for the re-branding initiative, which will include a 360-degree marketing campaign ahead of the festive season.
Mon, Aug 29, 2016
Some of the popular PepsiCo campaigns that Dhoni was part of include, 'Oh yes abhi', 'Youngistaan', and 'Change the game'.
Thu, Aug 18, 2016
The pressure to cut costs, rationalise spends, leaner operations and more scrutiny by investors has taken its toll on the TV ad spend by these well-funded startups and e-commerce companies in the country.
By accepting cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
