Tue, Jul 18, 2023
Record spending on advertising expected this year, Due to which events, there is a lot of advertisement More expenditure on advertisement, who benefits?
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Fri, Jul 07, 2023
Food Products: Fraud is taking place in the advertisement of food products. For many decades, children in India are struggling with problems like malnutrition, obesity, anemia and dwarfism. Food advertisements are proving fatal for children.
Wed, Jun 21, 2023
The Roff advertisement will be disseminated across major television networks, digital platforms, and social media to maximise its visibility. The primary objective is to reach consumers searching for trustworthy tile fixing solutions, and to arm them with the knowledge to choose the best adhesive.
Thu, Apr 13, 2017
This has triggered off questions at the level brands are going to in using marketing tactics which have become too intrusive.
Sat, Apr 08, 2017
The lawyers of FMCG giant HUL recently argued in court that Amul's ads were guilty of disparaging frozen dessert.
Tue, Mar 28, 2017
Twitter is allowing a select group of advertisers to purchase pre-roll videos, meaning those that run prior to the publishers’ content, on Periscope streams.
The company recently announced that Instagram has surpassed 1 million active advertisers using the platform monthly.
Mon, Mar 27, 2017
The brand said that it was launching Durex Jeans and this created buzz on social media.
Thu, Mar 16, 2017
Spending on sports sponsorship by brands accounted for 11.5% of the total Indian advertising expenditure (AdEx) with was Rs 55,671 crore in 2016.
Wed, Mar 15, 2017
Apart from revealing the returns and the growth rate, the Sebi guidelines put restrictions on celebrity endorsements.
Its plans to reduce the payment cycle to sellers by 40% from 5 days to 3 days has gone well with many sellers and they seem to have buried the hatchet.
Thu, Mar 09, 2017
Chinese smartphone brand Oppo Mobiles on Tuesday bagged the sponsorship rights for the India Cricket team, one of the most sought-after advertising properties in India.
Wed, Mar 08, 2017
The fine print on the outdoor ads launched by Arvind’s Flying Machine in 2011, were supposedly the main focus of the ad promoting ‘a healthy body type’ and what got them in trouble.
One of the ad film called 'A Boy who Girls Like' was crafted to give out a special message on Women's Day.
Tue, Feb 14, 2017
The 'United by Half' campaign has been launched by the brand during Valentine's Day to start a movement of men acknowledging and celebrating women as equal partners
Ad spends in India are expected to grow by 10% in 2017 despite the slow start due to impact of demonetisation.
Aviva Life Insurance has created an insurance policy that covers couple's hearts for any ailments in the future.
Mon, Feb 13, 2017
Bata had recently taken the producers of Jolly LLB 2 to court over a dialogue in the movie which mentioned the brand.
Thu, Feb 09, 2017
Amazon was pulled up for its HTC Desire 620G Dual Sim ad, while Cleartrip was for the pre-booking of flights ad.
Tue, Feb 07, 2017
President Trump's 'Muslim Ban' has drawn the ire of the US brands which have taken to voice their opinions through their ads.
Vivek Nayer speaks on their latest 'Live Young, Live Free' campaign, apart from ad spends, competition, marketing strategy and demonetisation.
Mon, Feb 06, 2017
SC agreed that ASCI serves as an effective pre-emptive step to statutory provisions in the sphere of media regulation for TV and Radio programmes in India
Wed, Jan 25, 2017
While 'Dada' features only in the beginning and the end of the ad putting up pictures of himself on different occasions on the wall, he also gives a short monologue of the features of DTDC.
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