Xiaomi announces Pankaj Tripathi as brand ambassador for Redmi smartphone lineup

Xiaomi India has announced critically acclaimed actor Pankaj Tripathi as its new brand ambassador for the Redmi smartphone lineup in India.  

"Renowned for his acting skills and relatable persona, Pankaj Tripathi perfectly embodies the core values and philosophy of Xiaomi. Known for his realistic portrayals and ability to connect with audiences, this association will further strengthen the bond Xiaomi has with its consumers," the company said in a release.

According to the company, Tripathi’s personality aligns perfectly with the brand’s values and making him the ideal choice for “Redmi Ka Double Bharosa" proposition.

"We are thrilled to have Pankaj Tripathi as the newest member of the Xiaomi family. At Xiaomi, we have always been committed to delivering the best features at an honest price to empower our users with exceptional performance and lag-free usage. Pankaj Tripathi embodies the essence of our brand vision and his ability to strike a chord with the masses will help further cement our ambition of making technology accessible to all. We believe that Pankaj's association with Xiaomi India will take our brand to new heights, and we are excited about this association,” Chief Marketing Officer, Xiaomi India said. 

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Commenting on the association, Pankaj Tripathi said that Xiaomi India understands the pulse of the customers and he loves the philosophy of innovation of the brand.

“It’s a pleasure to be associated with Xiaomi India, a brand that understands the pulse of the Indian consumers and knows what they truly want from their smartphones, Xiaomi India has made significant contributions to the overall technological landscape in the country, and I am thrilled to represent a brand that is synonymous with innovation, quality, and affordability. I love the brand’s philosophy of innovation for everyone, and I am looking forward to this collaboration,” Tripathi said.