Sony BRAVIA XR OLED A80K TV series with cognitive intelligence launched; price starts at Rs 2,79,990 - Check details

Sony India on Friday launched two new TVs under its BRAVIA XR OLED A80K series in the country, which comes with Cognitive Processor XR. The Next Gen Cognitive Processor XR thinks like a human brain providing a revolutionary experience that completely immerses viewers in their favourite content. 

In addition to best-in-class, ultra-realistic picture quality, full of lifelike contrast, the new Cognitive Processor XR also offers incredible sound with Sound-from-Picture Reality. The new models -- XR-65A80K and XR-77A80K -- are priced at Rs 279,990 and Rs 699,900, respectively. They are now available on both online and offline channels. 

"The newly launched OLED TV series takes vision and sound to the next level with the ingenious Cognitive Processor XR that thinks like a human brain offering a complete immersion in an experience that thrills and moves you and feels just like the world around us," the company said in a statement.

The new BRAVIA XR OLED A80K series is currently available in 77-inch, 65-inch and one additional screen size of 55-inch. It comes with XR 4K upscaling and XR OLED motion technology to enjoy 4K action. For gamers, it encompasses a dedicated game mode with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Auto HDR Tone and Auto Game Mode.

The company said, users can create their own cinema at home with exceptional visual and audio experience with Dolby Vision, Dolby Atmos, IMAX Enhanced and Netflix Adaptive Calibrated Mode. 

According to the company, the BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A80K uses Sony-developed SORPLAS with a recycle rate of up to 85 per cent in its rear cover.