Samsung launches The Sero, world’s first mobile optimised TV that can pivot between horizontal, vertical orientations

Samsung has launched The Sero – world’s first mobile optimised TV which is capable of pivoting between horizontal and vertical orientations - yes, you can watch it vertically as in a  mobile phone. The TV sports a 43-inch QLED panel, delivering 100-percent colour volume with over a billion colours. The company has also announced several launch offers with the TV. 

“With The Sero, we want to tap into the social media generation. With consumers now using their TVs in different ways than ever before, including scrolling through social media, watching the latest viral videos or binge-watching their favourite OTT shows, we wanted to redefine their content viewing experience by moving it to a bigger screen. The Sero has been designed to seamlessly adapt and enhance whatever content the user is watching, bringing in a more optimised experience to consumers,” Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India, said. 

Samsung The Sero Price in India and offers 

The Sero TV is priced at Rs 1,24,990 in India and will be exclusively sold through Reliance Digital stores. The customers can get 5 percent cash back and EMIs as low as Rs 1,190. The Sero TV will come with a 10-year no screen burn-in warranty, one-year comprehensive warranty and an additional one-year warranty on the panel. 

Samsung The Sero features 

The Sero TV features a 360-degree design and arrives with a navy-blue stand. The TV sports a 43-inch QLED panel, delivering 100-percent colour volume with over a billion colours. The Sero utilises AI upscale content to 4K resolution. The Sero is also equipped with other smart features such as Adaptive Picture, Responsive UI, Tap View technology, Active Voice Amplifier (AVA), etc. for an advanced viewing experience. 

The biggest highlight of this TV is that it is capable of delivering a mobile-optimised experience. This will allow the screen to automatically mirror mobile content and rotate accordingly.  

You can also use the remote control, voice command, or SmartThings apps to rotate the screen. The Sero also packs 4.1ch 60W Front Firing speakers.