Google unveils Shoploop app which helps people feel products without going to shop

Tech giant Google on Friday introduced an interactive video shopping platform called Shoploop that will help people experience the look and feel of products they like to shop for in real life, without going to a physical store. The app comes at a time when the world is battling coronavirus pandemic and maintaining social distancing. 

The new app has been developed by Google's in-house lab for experimental projects named 'Area 120'. It is now available on mobile and the desktop version will be rolled out soon, the company said in a statement on Thursday.

The platform will allow interested buyers to review, try and recommend products and help others shop directly from videos. Google informed that all videos on Shoploop will be shorter than 90 seconds and help people discover new products in an entertaining way, whether they want to try at-home nail stickers, revive second-day hair or get a concealer that gives full coverage. 

"The experience on Shoploop is more interactive than just scrolling through images, titles and descriptions on a traditional e-commerce site," said Google. 

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Shoploop also helps users get product reviews from real people who are knowledgeable about the products in a particular area. The buyers will have the option to buy the product or save it for later. They will also have the option to follow their favourite Shoploop creators and share videos with friends and family. Google said that currently, it is focused on content creators, publishers and online store owners in the beauty industry in categories such as makeup, skincare, hair and nails. 

"If you are a content creator or a store owner in any of these product areas, you can apply through our website to be an exclusive Shoploop creator," said the company.