ASUS expands retail presence in Tier 2 cities

 ASUS India, Republic of Gamers (ROG), has unveiled its first ROG store in Patna and the second store in the East India zone (Jharkhand, Orissa, Bihar). With this, the company expands its retail presence in Tier 2 cities with the aim of focusing on rendering experiential zones for the growing gamer community. 

The store has a dedicated ROG gaming zone showcasing the latest ASUS ROG products that can be enjoyed by e-sports and gaming enthusiasts free of cost. With a decent seating capacity of 10 X 10, interested players can have a hands-on experience on the latest ROG Strix Scar 16 (2023). 

There's an online portal, ROGverse for gamers to register and book their FREE spot to come and play at our stores. This newly launched ROG store is the first in the city followed by 2 existing AES stores in Patna, totalling to eight stores in Bihar.

Commenting on the unveiling of the first ROG store in Patna, Arnold Su, Vice President – Consumer and Gaming PC, System Business Group, ASUS India said , “To cater to the needs of every market, we are not only targeting Tier 1 cities but also penetrating in Tier 2 and Tier 3 cities to establish as many touchpoints and give comfort and accessibility to our customers. I am sure that the customers will appreciate the offerings and experience of the ROG gaming zone at the store” added Arnold Su.

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The company wishes to achieve the 300 stores mark by the end of FY 2024, creating a strong offline presence across the country.

The brand now has 13 existing ROG-exclusive outlets in the country. To ensure customer queries are heard and attended to, the brand is ensuring its customer service centres are designed and renovated perfectly thereby more than 100 stores are branded as per modern design requirements & aesthetics. All ROG Stores are equipped with FREE gaming zones to have hands-on even on high-end gaming laptops. The brand is also extending a similar service even on large format stores- recently started at select Vijay Sales outlets.