Asus announces entry into commercial PC segment, to launch products across categories

With a large number of employees working from home and creating demand for professional equipment, Asus has announced its entry into the commercial PC segment. As a highly backward integrated player in the PC industry with unmatched expertise in motherboards and high-tech Gaming PCs, this move comes as the next strategic step for the brand. 

Asus foray into the commercial PC segment comes at a time when companies across industries are encouraging their employees to work from home and they need robust working solutions. Catering to businesses of all sizes, including micro businesses, SMBs and large enterprise customers, Asus will provide comprehensive solutions to their respective technology needs.  

The brand will be launching products across all key segments covering Notebooks, Desktops, All in Ones and Mobile Workstations. It will also be closely working with Microsoft and Intel to introduce the product range with the latest processors.  

In addition to products, ASUS will also offer value-added services for enterprises such as Warranty Extension options, Accidental Damage Protection, Hard Disk Retention Service, and Priority Service. 

To drive the business, Asus has also assigned the business head position for Commercial PC to Dinesh Sharma, who has been heading company’s smartphone business for a while now. 

“ASUS’ overwhelming growth over the last few years is a testimony to our Made for India, customer centric effort. In the coming month, we will be sharing details of our holistic approach to Commercial PC market - encompassing robust Commercial PC product portfolio across product categories and segments, sales and service infrastructure and wide channel availability,” Sharma said, while taking about his new role.