Home décor & lifestyle brand Nestasia gets $8.35 million funding

Home decor and lifestyle brand Nestasia has raised $8.35 million funding from Susquehanna Asia VC, Stellaris Venture Partners, and notable angel investors, the company said in a statement today, September 10.

The funding round which follows a Series A round of $4 million led by Stellaris in 2021 will scale the company’s efforts in offline store expansion, new category launches, brand building, and hiring.

"Nestasia is well-positioned to capitalise on India’s Home & Living market trends. Its strong online presence and diverse product range drive growth in the expanding e-commerce sector. Offering a stylish yet functional blend of décor items, Nestasia meets modern needs for aesthetics and practicality. Emphasising quality, affordability, and sustainability, the brand aligns with evolving consumer preferences and the premiumization trend, effectively capturing a growing market share," said Bhavani Rana, investment advisor to Susquehanna Asia VC.

"The founders have consistently demonstrated a deep understanding of consumer needs and market trends. Their unique strategy of offering fresh assortments weekly has created a strong brand pull among consumers. Our continued investment in the company reaffirms our excitement in the space and our confidence in the future growth of the business," said Rahul Chowdhri, Partner, Stellaris Venture Partners.

Nestasia was founded in 2019 by Aditi Murarka Agrawal and Anurag Agrawal. The company offers a curated selection of home decor and lifestyle products across six key categories. Nestasia plans to expand its product range within kitchenware, drinkware, cookware, and appliances and introduce new themed categories such as Nest Baby & Kids (home products for children), and more.

"This funding empowers us to stay true to our mission to ‘Make Home Special’ by introducing fresh, on-trend products, expanding our offline presence, and strengthening our brand connection with customers," said Aditi Murarka Agrawal.

Susquehanna Asia VC

Susquehanna Asia VC is the Southeast Asian and Indian venture capital arm of the Susquehanna International Group of Companies, a global proprietary trading and investment firm founded in 1987. 

Stellaris Venture Partners

Stellaris Venture Partners is an early-stage, sector-agnostic venture capital firm dedicated to supporting fearless founders at the ground level. Stellaris started its first fund in early 2017 and is investing from its second fund of $225 million. Over the years, Stellaris has built a diverse portfolio, investing in over 40 companies across sectors such as SaaS, consumer, financial services, B2B commerce, education, EVs, healthcare, and more, primarily in seed and Series A stages.