After Paytm, Future Group partners with Snapdeal for 'Maha Bachat' sale

After PayTm, Future Group on Friday announced partnership with e-commerce major Snapdeal for Big Bazaar's annual 'Maha Bachat sale'. 

As per the partnership deal, Big Bazaar's deals will be available on Snapdeal from 13th to 17th August, 2016, the companies said in a joined statement.

Commenting on the partnership, Tony Navin, Senior Vice-President, Partnerships and Strategic Initiatives, Snapdeal, said “We have built a comprehensive and frictionless interface between Snapdeal and Big Bazaar. This partnership is a winning arrangement for the consumers as it gives them easy access to Big Bazaar’s deep assortment of popular products, all from within the comfort of their homes”.

With the partnership, consumers will be able to get Big Bazaar products to their doorsteps as the products will be home delivered by Snapdeal. 

Last week, Kishore Biyani, Group CEO of Future Group had said that with this Maha Bachat sale, Big Bazaar is targeting a Rs 1,000 crore sales which will be encouraged by the online partnership.

"In the last two years, we have been serious in understanding this business and how to engage with it... One has to make this business happen," Biyani added.

Further, talking about the partnership, Rajan Malhotra, President, Retail Strategy & Convergence, Future Group, said “Big Bazaar’s Maha Bachat Days is India’s most widely anticipated sale and we are pleased that this sale will be even bigger this time 
through our exclusive online partnership with Snapdeal".

Last week, Future Group had announced its tie up with digital payment wallet Paytm. The partnership was to enable shoppers of Big Bazaar to buy their products on the Paytm platform and get it delivered to their homes.

Apart from this, Big Bazaar customers who use Paytm can get a 15% cashback on all purchases, both online and offline, using the Paytm wallet.