Snapdeal expands value lifestyle portfolio; onboards multiple brands

Value e-commerce platform Snapdeal has announced on Monday that is expanding its value lifestyle portfolio to cater to the increasing demand for branded merchandise at affordable prices. The brand said that it has on-boarded a diverse array of lifestyle brands offering quality merchandise targeted at value-savvy consumers.

Snapdeal said that it's new fashion lineup features brands like Jockey, Rosaline by Zivame, Varanga, House of Ramraj Cotton, John Players, Clovia, Red Tape, Janasya, Aurelia, Nauti Natti and the newly introduced Ketch, and more. It said that these brands offer a range of apparel starting from Rs 249 to Rs 999, ensuring accessibility without compromising on style or quality.

In the footwear category, Snapdeal has said that it now offers options from brands like Carlton London, SPARX, Campus, and Action, with prices starting at Rs 599. Additionally, Snapdeal's accessory lineup boasts a diverse range from brands like Baggit, Daniel Klein, and others, adding the perfect finishing touch to any outfit.

Talking about the development, Himanshu Chakrawarti, CEO of Snapdeal, said, "Our vision is to establish Snapdeal as the go-to destination for a value-centric lifestyle. As Snapdeal enters a phase of substantial growth, this reflects our progressive stance in evolving into a holistic fashion destination for consumers who prioritize quality living at affordable prices. We plan to consistently add new brands to the portfolio and provide a lifestyle that is both stylish and values-driven.”