NSE Silver Jubilee Celebrations: NSE unveils new logo; Sheds brown colour

The National Stock Exchange (NSE), India’s largest equity bourse, has started the celebration of its silver jubilee on Wednesday by unveiling its new brand identity. 

The new logo was unveiled at its silver jubilee celebration at a function in New Delhi, which was attended by former prime minister Dr Manmohan Singh, Union Minister Nitin Gadkari, Deputy Chairman, Niti Aayog Rajiv Kumar and Delhi Lieutenant-Governor Anil Baijal. On the other hand, President Ram Nath Kovind couldn't attend the event due to his busy schedule. 

The premier bourse sheds the age-old brown patch and added yellow, red, blue and dashes of marigold and the contours of the squarish emblem have been given a rounded shape. 

"NSE's new brand identity is based on its 25-year-old foundation stone and its future growth will also be based on the same foundation", says Vikram Limaye, CEO, NSE. He added the logo signifies the past as well as the growth of the future. 

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This release of the logo on the day of its silver jubilee celebration is being looked as the NSE's trial to re-brand itself. Interestingly, this re-branding exercise has been made at a time when NSE is in merger deal talk with commodity bourse MCX.