Inox Leisure's tier-based cinema loyalty programme has added 4-million members in 2 months: Alok Tandon, CEO

Alok Tandon, CEO, Inox Leisure Ltd, talks about the quarter results, food & beverages business and tier-based cinema loyalty programme during a candid chat with Swati Khandelwal, Zee Business. 

Edited Excerpts:

Q: On the operational front you did amazing work but there is a slight decline in Profit. Can you tell us the reason for it?

A: We try to provide Quarter-on-Quarter (QoQ) good numbers and results to our stakeholders. If you have a look at our three months Year-on-Year (YoY), or nine months YoY then we had bet them on all the parameters, whether it is with revenue, EBITDA or PAT. When it comes to Q3FY20 then there were some good films like one of the biggest action films called War - which performed tremendously on the box office, Houseful 4 - which proves that comedy films are liked by we Indians, Good News and Bala among others. They have really helped in getting the footfalls. Having said that I would also like to say that we also made efforts on the promotion of the films, the creation of luxurious cinema for our guests and designing the food menu. We make efforts to ensure that guests, who come to us are able to see films in good technology and in a good environment.

 Q: Let us know about your plan of screen additions in this quarter and what are your growth plan for FY21?

A: I can't provide the data of growth in terms of Rupees but just say that we have an endeavour to do better quarter-on-quarter. We have launched 46 screens in this financial year and will open 24-25 more screens in this quarter. We have given guidance of opening 70 new screens by March 31, 2020. Besides, we have an endeavour of opening around 80-90 screens per year in time to come.

Q: Food and beverages (F&B) are an important part of your business and there is an increase in its revenues. So, let us know about your efforts on that front?

A: We have a specific focus on F&B. We want to offer a different menu for our guests. To keep them away from menu fatigue we try to change our menu on a regular interval. We go for hyper-localisation in our menu, we give them seasonal offerings, we have a special menu for festivals. Thus we keep doing something at a regular interval to ensure that our guest gets something different to eat every time he is at our place. In fact, we wish our guests to see the film while eating instead of before or after the film. That's why we are making serious efforts to improve our F&B menu and ensure that the food is liked by the guests.

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Q: Update us on the kind of response to your loyalty programme of Inox?

A: The loyalty programme was launched in the recent past and this is the only three-tier loyalty programme in the industry. I can proudly say that 4 million loyalty members have been added in the last two months. This is a tier-based programme under which you will get points every time you make a visit to our place and we are seeing that the guests are liking it. The programme is allowing us to create a connect with the guests, which enable us to read their likes and dislikes. This helps us in providing a better experience to them during their next visit.