Xiaomi's market share declines with lower sales in Q2

Chinese smartphone maker Xiaomi is the only one company in the top 5 apart from Apple to see a decline in its market share in the second quarter. While there are three Chinese smartphone makers in the top 5 sales recorded, Huawei, Oppo and Xiaomi, it was only Xiaomi that saw a decline in its market share during the quarter.

While Xiaomi had seen a rise in sales of its smartphones, the increase was only marginal. Sales of Xiaomi stood to 15,530.7 units in Q216 from 15,464.5 units in Q215. This was a marginal growth in its sales, according to a Gartner report.

The result was a decline in its market share to 4.5% from 4.7% in Q215.

In comparison to Huawei saw a large in sales with 30,670.7 units in Q216 from 26,454.4 units in Q215. Its market share also grew to 8.9% from 8.0% in the same quarter last year.

Oppo saw the highest growth in the second quarter with a 129% rise. Its sales grew to 18,489.6 units from 8,073.8 units. This resulted in a growth in its market share to 5.4% in Q216 from 2.4% in the corresponding quarter last year.

A number of key Android players, such as Samsung with the Galaxy S7, introduced their new high-end devices, but Chinese brands like Huawei and Oppo are also pushing their premium smartphone ranges with more affordable devices.

Apple had three consecutive quarters of slowing demand as sales declined 7.7%.