Learning Awards 2021: ZEE bags top honours at Brandon Hall Group HCM Excellence

The global content company Zee Entertainment Enterprises (ZEE) has bagged three key awards at the prestigious and globally acclaimed Brandon Hall Group HCM Excellence Awards 2021. 

As an ‘Academy of Talent’ in the realm of media and entertainment (M&E), ZEE won Silver for Best Advance in Custom Content; Bronze for Best Advance in Employee Engagement, and Best Unique or Innovative Learning and Development Program.  

The awards feature two annual programs recognising the best organisations that have successfully deployed programs, strategies, modalities, processes, systems and tools that have achieved measurable results. ZEE has been felicitated amongst the best in the esteemed list of global companies, recognising its employee-focused learning and development initiatives and a people-first approach. 

Capability building has been one of ZEE’s key focus areas and the company has been substantively increasing the quantum and coverage of its learning initiatives. Keeping gamification at the core, the company partnered with Upside Learning, a renowned player in the digital learning space, to create a story-based employee induction experience with gamified elements to engage the new talent. 

Speaking on the recognition, Animesh Kumar, President- HR & Transformation, ZEE said, “Learning & Development efforts have been a foundation stone of our strong employee engagement strategy and we are honored that the same has been recognized at the globally renowned Brandon Hall Group Excellence Awards 2021. This recognition is a testament to our continued commitment towards enhancing the overall employee value proposition at ZEE. As an ‘Academy of Talent’, we continue to focus on initiatives that enhance our capability building programs and encourage our people to perform to their fullest potential.” 

On the same side, the Founder and CEO of Upside Learning Solutions, Amit Garg said, “It is an honour to be recognised by the esteemed Brandon Hall Group Excellence Awards for our partnership with ZEE. We’re extremely proud to have developed high-quality learning and development experiences for ZEE, keeping gamification at the heart of program, that has enhanced the company’s overall engagement with its talent workforce.” 

In line with the evolving M&E ecosystem, ZEE is nurturing its pool of talent by building a strong employee value proposition revolving around 3 key tentpoles of being an academy of talent in the M&E industry, cherishing its roots by celebrating the legacy of the brand, its values, culture, traditions and building a safe and secure workplace. 

The company has successfully implemented learning and development initiatives for its employees despite the headwinds faced by the media and entertainment industry during the lockdown. Some of these learning and development programs include:

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Increase in the quantum and coverage of learning initiatives: Over 13,000-plus man-hours of learning clocked across its offices during FY21. Access to online learning courses on global e-learning platforms like Coursera and Udemy. Access to e-books of different genres through a tie-up with the new-age platform – Librarywala. 

ZEEcademy: An online learning experience platform hosting all learning needs in one place. 

Digitalisation: Building employee capabilities to adapt to the existing business practices through new digital methods. 

ZEE’s people-focused approach has been an integral part of its evolution into an all-encompassing global content company offering quality content across multiple platforms and languages reaching over 1.3 billion viewers.