Zee Entertainment Enterprises MD & CEO streamlines company's revenue vertical for broadcast business

Zee Entertainment Enterprises Ltd (ZEEL) on Saturday announced strategic changes in the revenue vertical of its broadcast business, implemented by its MD and CEO, Punit Goenka. With immediate effect, Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, will now directly report to the MD and CEO, Zee Entertainment Enterprises said in a statement.

In line with the strategic approach undertaken by the MD and CEO, this announcement is the first step towards streamlining the organisation, in order to optimise the resource allocation and enhance productivity, it added.

The company said it had accepted the resignation of Rahul Johri. In his stint at ZEE for over three years, Johri had led the revenue and monetisation vertical, the company said. 

“With his rich expertise and experience, Rahul has added immense value to the organisation. I wish him all the success in his future endeavors. I am most certain that with his passion towards the sports and media business, he will continue to contribute towards the industry at large," said Goenka. 

"I also look forward to working closely with Ashish and team, with an aim to drive higher growth in the advertisement revenue segment, as the linear business landscape unlocks more growth opportunities," the Zee Entertainment Enterprises MD and CEO added. 

Commenting on his decision, Johri said: “It has been a pleasure to work with Punit and the entire team. ZEE is an ‘Academy of Talent’ and I will always be a proud alumni. I will continue to work towards the upliftment of the sports and media industry, leveraging my expertise to unlock its potential. I wish Punit and team ZEE all the very best.”

In line with the new lateral structure being implemented, Ashish Sehgal will now work closely with the MD and CEO, in order to maximise value for the advertisers, Zee Entertainment Enterprises said.

Since the MD and CEO will be directly working with the revenue teams, all other reportees of Johri will report to the office of Goenka.

The management of the company, under the leadership of Goenka, will continue to take all the required steps aimed towards enhancing the company's performance "and, most above, in the interest of its esteemed shareholders", the statement added. 

Zee Entertainment Enterprises also said the MD and  CEO will continue to implement the required measures to reduce the costs, optimise the resources and sharpen organisation's the focus towards enhanced levels of quality.