Electric bike startup EMotorad to venture into Europe

Electric bike startup EMotorad said on Monday it is expanding its presence to Europe and will target five countries in the region to begin with. Besides India, the company has operations in the UAE, Japan and Nepal.

Europe is one of the largest and fastest-growing markets for electric vehicles with an affluent customer base, which will provide EMotorad with a huge opportunity to produce electric cycles for the mass market, it said.

The company said it is eying to sell some 3,000 e-bikes in the first few quarters across these five countries.

In the initial expansion phase, the company said, it is planning to target five major countries -- Spain, Italy, Germany, France and the Netherlands -- to grow exponentially across the continent.

EMotorad will initially launch its electric bicycle 'Doodle', followed by the roll out of a premium and ultra-premium range of e-bikes in the coming six months.

In the later stage, the company also plans to introduce e-bikes based on different terrain and demographics, depending on market study, it stated.

Europe has a major consumer interest in e-bikes. The European market is highly evolved and competitive, said Aditya Oza, Co-founder and Chief Marketing Officer, EMotorad.

"With the learnings from mature markets like Japan, where there is widespread acceptance of e-bikes, we are ready to make a mark in one of the largest markets for e-bikes across the globe," he added.

The company said it is rapidly building a strong team in Europe to accelerate the expansion and expedite the operations and management of the business.

Considering Europe as a high-potential market, the company is expecting a nearly 30-40 per cent growth on quarter-on-quarter basis.

EMotorod claims it has sold over 16,000 e-bikes in India besides 11,000 units in the overseas markets so far.