Vaani Kapoor becomes brand India ambassador for Spanish brand Mango

Spanish fashion brand Mango and its franchise partner Myntra have announced its association with Bollywood actress Vaani Kapoor making her its first brand ambassador in the country. The actress’ first campaign with the brand for their spring-summer collection will set the stage for the brand to further strengthen its position in the massive and rapidly evolving fashion market in India, a company release said.

Myntra and Mango launched their first campaign on 19 March with the Shuddh Desi Romance fame actress. The campaign was launched across digital and social mediums, with the actress, highlighting the new season collection, centred on the theme- ‘Happy and I know it’.

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"I am excited to be associated with Mango as their first brand ambassador in the country. Fashion to me is a way of expressing yourself and exploring your individuality. I am happy to be a part of the brand's endeavor to strike a chord with customers from every pocket in the country," Vaani Kapoor said.

“As Mango India’s franchise partner, we are delighted to announce the brand’s association with Vaani, a very talented actor and a style icon herself. Her persona is a reflection of the attributes of the brand Mango, making her the perfect choice to connect with fashion forward consumers, across the country,” Vishal Anand, Senior Director, Myntra said.

“We aim to strengthen our position in the evolving fashion space and attract new consumers, and we are confident that Mango’s association with Vaani is going to drive this goal very effectively. The new spring-summer-21 campaign is set to enamor the audience, where Vaani brings the new collection to life, with a dash of elegance and sophistication” he added.

Myntra is a platform for fashion brands and a part of the Flipkart Group. Myntra has partnered with over 5000 leading fashion and lifestyle brands in the country, the company release said.