Aditya Birla Capital launches virtual Metaverse lounge for its customers, OneVerse

Aditya Birla Capital, the financial services arm of the Aditya Birla Group, announced the launch of One Verse, a Virtual Lounge in the Metaverse to offer its customers an immersive and interactive experience of the vast offerings of its PIFA solutions which is Protection, Investing, Financing and Advising. 

Its protection offerings include insurance solutions for life, health, motor, travel, corporate general insurance, and wellness; investing offerings include mutual funds, stocks & securities broking, wealth, portfolio management services and pension funds; the financing solutions consist of home finance, personal finance, SME finance, mortgage finance, loan against securities, corporate finance, debt capital market & loan syndication and asset reconstruction; it also offers money advisory services to help customers fulfil their financial services needs. 

With this launch, Aditya Birla Capital becomes one of the leading Non-Banking Players in India to open a Virtual Lounge in the Metaverse.

In line with its digital strategy of implementing emerging technologies and innovative digitization initiatives across age-groups, One Verse becomes another digital channel for Aditya Birla Capital for engaging with the younger generation of tech savvy customers. 

The company in a statement said, "It will provide customers with the knowledge of financial services through an immersive and interactive virtual experience. Users can access One Verse through the Aditya Birla Capital’s website, Mobile app or by using the Occulus VR headset." 

"One Verse offers a virtual replica of the physical branches wherein customers can create their digital twin by taking a selfie and entering the Virtual Lounge to interact with an agent and navigate through the various product and service experiences," it added. 

Aditya Birla Capital has partnered with Hexaware Technologies to build this virtual experience for customers in the Metaverse. 
Features & Benefits

Aditya Birla Capital has been bolstering its digital capabilities by scaling up its digital base to build an integrated portfolio of digital assets to serve customers in a frictionless manner and across channels of their choice.