Mon, May 08, 2023
Alessandro Vittore, one of the most popular textile brands in the UK, has set its sights on India to become its biggest market as they launch in the sub-continent.
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Wed, Jan 18, 2023
The rent of the mall may increase every year as the mall is considering a change in the rent rules. The malls are now planning to increase the rent by 5% every year. Know full details on the news from Ashish Chaturvedi.
Fri, Jul 22, 2022
The Prime Day lineup will include over 70 new launches from renowned and popular fashion and beauty brands.
Mon, Nov 28, 2016
While Flipkart scored 23 in terms of brand trust, Amazon scored a 21.
Wed, Nov 23, 2016
From banks to airlines, all are coming out with new ad campaigns to attracting the customers to buy their products or services using digital transactions.
Mon, Nov 21, 2016
While online video consumption is growing steadily in India, but on a daily basis video consumption is still low when compared to the global average.
Thu, Nov 17, 2016
Branded retail segments have outperformed the new entrants and online fashion retailers as Indian consumers are seen to upgrade to the big players.
Fri, Nov 11, 2016
If Trump wins, claimed Joe Biden, in his pre- election talk, that it would be the 'dumbing' down of Brand America.
Mon, Nov 07, 2016
One of the largest FMCG companies, Hindustan Unilever (HUL), in India has decided to curb its ad and media spends in the country after poor macro-environment and lower new product launches.
Thu, Nov 03, 2016
FMCG was the most attractive among other segments and saw Patanjali top the top spot with an almost 45% gap with multinational Hundustan Unilever (HUL) in second spot.
Sat, Oct 29, 2016
After giving film makers, producers and directors sleepless nights with their unmatched original content, Netflix has now taken on ad makers in India, with their first Diwali advertisement.
It all started with Cadbury's Celebrations, which made chocolates synonymous with the brand's punchline 'Muh meetha kara de', forging a shift for traditional Diwali gifting from Indian sweets to chocolates and, further on, to other products.
Mon, Oct 10, 2016
A recent topic which gripped the Indian social media population was the ‘Surgical Strikes’ by the Indian Army in response to the Uri attacks. While everyone had something to say, tweet, like or share about the event, some brands also felt the need to be a part of the conversation.
Fri, Oct 07, 2016
It was not long before jokes were flying on social media sites as Twitterati went crazy with memes and special James Bond puns on the ad campaign.
Thu, Oct 06, 2016
Social media giant Facebook topped the list in the fastest growing brands during the year.
Wed, Sep 28, 2016
Slowly, the number of brands using AR, VR to reach consumers is only increasing. The Asia-Pacific region is the fastest-growing market.
Thu, Sep 22, 2016
Companies in India are increasingly hinging on sports to build their brands.
Sun, Aug 28, 2016
Tata Sons’ 36 brands were no match to world’s most valuable brand – Apple which has a handful of brands under its legacy. However, Tata Sons was the only Indian company to feature on Brand Finance’s 100 most valuable brands' list.
Mon, Jun 27, 2016
India’s per capita income is only a fraction of USA’s per capita and yet India’s expenditure on majority discretionary items and brands are more costly or at par with US prices.
Mon, May 16, 2016
The streets of Bandra and Colaba markets in Mumbai and Janpath and Sarojini Nagar in New Delhi still draw huge crowds for roadside shopping, but industry experts say there has been a marked shift in consumer taste towards branded apparel in India.
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