Flipkart beats Amazon in Indian e-tailing leadership index on higher brand trust

Flipkart secured the top spot in the e-tailing leadership index by RedSeer Consulting report. The company was the most trusted brand, apart from topping in terms of being the best experience and best value. Amazon was next in line in terms of trust, experience and value.

While Flipkart scored 23 in terms of brand trust, Amazon scored a 21, the report said. This 2 points gap in terms of brand trust resulted in Flipkart beating Amazon on all three counts.

Source: RedSeer Consulting

Paytm came in next and scored a large 44 points when it came to its experience and 24 in terms of best value, but in terms of most trusted brand Paytm was barely 7 points. It's overall performance was 75 in Q3 but 71 in October itself.

Snapdeal, on the other hand, scored lower overall in comparison to Paytm. While Snapdeal scored more in terms trust, Paytm scored higher in terms of experience. However, Snapdeal's overall performance in October was higher than Paytm.

All four brands grew in terms of brand trust and experience from Q2. The report said that re-branding and marketing spends had a positive impact on Brand Recall which explains the higher October score, but was unable to service demand effectively.

Shopclues and Ebay score was the same as it was in Q2.

However, India is expected to grow at a slower rate than China at about 45% CAGR to reach $4.9 billion by 2020, 7 years from the first edition of the Great Indian Shopping Festival in 2014.

China registered a over 50% y-o-y growth in 2016, the 7th year since the first Singles Day in 2009, despite a base lower than 60 times that of India, whereas USA is clocking a steady over 20% y-o-y growth.