WhatsApp to sue businesses engaged in abusing bulk messaging: All you need to know

Facebook-owned WhatsApp will take legal action against businesses engaged in or assisting others in abusing automated or bulk messaging on its platform. The company currently has two tools for helping companies to manage customers interactions namely - WhatsApp Business app and the WhatsApp Business API. The company said that its products are not intended for bulk or automated messaging, both of which have always been a violation of its terms of service.

Which accounts are considered abusive?
An account that registered five minutes before attempting to send 100 messages in 15 seconds is almost certain to be engaged in abuse, as is an account that attempts to quickly create dozens of groups or add thousands of users to a series of existing groups.

By Using the on-platform information available within WhatsApp, the company has found and stopped millions of abusive accounts from operating on service.

What action will be taken?

WhatsApp will take legal action against companies for which we only have off-platform evidence of abuse if that abuse continues beyond December 7, 2019, or if those companies are linked to on-platform evidence of abuse before that date.

The platform, on an average, bans over two million accounts per month for bulk or automated behaviour and over 75% of those accounts did not have any recent user reports.

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In addition to technological enforcement, it also takes legal action against individuals or companies that it links to on-platform evidence of such abuse.