Veira partners with Samsung to unveil Tizen OS in Indian market

Veira, an Original Equipment Manufacturer (OEM) specializing in TV manufacturing, has introduced Samsung’s Tizen operating system across its latest TV range. Tizen OS is one of the world's most widely used Smart TV operating systems, which is currently operated and engineered by Samsung Electronics. 

Over the past year, Samsung has partnered with various TV manufacturers for Tizen OS across countries like Australia, New Zealand, Europe and Asia-Pacific. While Tizen is broadening its OS availability to multiple TV brands in the country, delivering high specifications and an enhanced experience tailored specifically for Indian consumers. 

The latest Tizen OS features a redefined home screen interface, providing users with an intuitive overview of available content, popular titles, and recently viewed shows. It optimizes the user experience by curating personalized content suggestions, ensuring seamless access to preferred programs and a more immersive viewing journey.

With Tizen OS, users can access Samsung TV Plus, which offers a premium entertainment experience with live and on-demand streaming channels. Samsung TV Plus allows users to enjoy a wide range of content without the need for a subscription, additional device, or credit card. It provides over 100 TV Channels in India, through which users can enjoy their favourite TV shows and new programs through content recommendations across channels covering news, sports, entertainment, and more. 

Talking about the development, Ankit Maini at Veira, stated, “We are committed to pioneering cutting-edge TV solutions, exemplified by our strategic partnerships with the key players of the Industry. The integration of Tizen OS is a testament to our unwavering dedication to providing diverse smart TV choices, ensuring continual enhancement, and delivering superior user experiences.”

Veira has launched the latest Tizen OS with 43-inch to 65-inch UHD TVs, with plans to expand to larger sizes soon. “The collaboration between Tizen and Veira marks an endeavour to revolutionize the Indian viewing landscape by integrating our cutting-edge OS into their premium TVs,” said Heeyeong Ahn, Head of Tizen Licensing Business at Samsung Electronics.