These WhatsApp Business features can help you enhance, optimize small business operations across India

The Covid-19 pandemic and its aftermath has put local businesses under the spotlight. They continue to employee a large number of people and form the backbone of the Indian economy. As India continues to transform into a digitally empowered society, it is no surprise that business tendencies have evolved in that direction too.  

Messaging for businesses has become more and more common all around the world. With 15 million monthly users of the business app in India, and more than 50 million globally, businesses are finding tremendous value in the very nature of WhatsApp. The platform has played a big role in helping small businesses interact with their customers and optimize sales especially now when digital tools can serve as a lifeline for businesses and customers to stay connected. 

Here are the most impactful features that can also help you enhance, optimize small business operations across India: 

Business Profile  

Creating a Business Profile lets businesses add important company details to their profile, which helps create a formal presence, feel professionals and they assure customers that they are interacting with a legitimate business. This video has all you need to get started. 

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Catalogs 

Catalogs make businesses look more professional by keeping customers engaged in the chat without needing to switch to the website for relevant information. Today, more than 3 million people in India view a business catalog on WhatsApp each month. Also, to make it easier for people to discover products, Catalog Links make catalogs and individual items available to be shared as links on websites, Facebook, Instagram and elsewhere.  

QR Codes 

QR Codes are a digital front door that make opening a chat with a business as easy as possible. People simply have to scan the QR code a business displays on its storefront, product packaging or receipt to initiate a chat.  

Messaging Tools 

Messaging Tools help business owners streamline their operations and significantly save time. Quick replies allow businesses to easily address the frequently asked questions they receive,  and ‘away’ messages inform customers of when they can expect a reply. 

Labels 

Businesses can also leverage Labels to stay organized by sorting their customer conversations into different categories like ‘new customers’ or ‘pending orders’.