Samsung The Frame smart TVs launched in India; price starts at Rs 61,990 - Check features and availability

Samsung India has announced the launch of the Frame smart TVs in India. The latest smart TVs comes with Customisable Bezels, Matte Display, Art Mode, and Samsung’s proprietary QLED technology to offer immersive entertainment, the company said in a statement. 

Samsung The Frame TVs price, availability and offers

The new edition of The Frame TV 43-inch variant is priced at Rs 61,990, a 50-inch variant costs Rs 73,990, a 55-inch variant is available at Rs 91,990, a 65-inch variant costs Rs 1,27,990, and a 75-inch variant costs Rs 2,99,990 on Samsung site, Amazon, Flipkart and across leading retail stores. 

According to the company, interested buyers who purchase The Frame TV via Samsung’s official online store or Samsung shop can avail up to 20 percent of cashback on making purchases via banks. Consumers buying The Frame TV will get free bezel worth up to Rs 7,690 with new The Frame TV models, Samsung Galaxy A32 worth Rs 21,490 with 75-inch model and Samsung Galaxy A03 worth Rs 9,499 with the 65-inch model. 

Specifications and features 

Samsung’s The Frame smart TV comes with a QLED display with a resolution of up to 3,840 x 2,160 pixels, a screen refresh rate of 100Hz and matte display anti-reflection coating. It is powered by Samsung’s Quantum Processor 4K with a Picture Quality Index of 3,500 and HDR10+ Adaptive and HDR10+ gaming certification, and Supreme UHD Dimming and Motion Xcelerator Turbo+ technologies.

For audio, The TVs comes with a 40W 2.0.2 channel speaker with support for Dolby Atmos, Adaptive Sound+ and Dolby Digital Plus MS12 5.1ch. It runs Samsung’s Tizen OS with built-in Google Assistant, and support for Bixby and Alexa.

In addition to this, it has a Motion Sensor that automatically turns on to display users’ select artwork when they are in the room and switches off when they leave the room to save energy. There is a brightness sensor that detects ambient light and automatically adjusts the screen’s brightness and colour tone to retain the artwork’s original look regardless of the lighting in the room.

The Frame also has an EyeComfort Mode. It also has an object tracking sound feature that tracks sound from all corners of a user’s TV and comes with multi-channel speakers all around the screen to track motion that draws the user in close to the action.