Project Starlight: OnePlus announces Rs 6,000 crores investment in India

Chinese smartphone manufacturer OnePlus has announced an annual investment of Rs 2,000 crores over the next three years - i.e. the company has planned a total investment of Rs 6,000 crore in India under the name Project Starlight.

The Project Starlight investment focuses on three key areas - making even more durable devices, exceptional customer service, and developing India-specific features.

The Project Starlight investment focuses on three key areas - making even more durable devices the creation of the world's first DisplayMate A++ display and the rolling out of OnePlus's Green Line Worry-Free Solution.

"The new display is set to premiere in an upcoming flagship device and is designed to excel in the harsh sunlight of India, redefining clarity, brightness, and colour vibrancy. The 2K 120Hz ProXDR Display's peak brightness of 4500 nits allows for clear visibility even under the brightest sunlight, ensuring that colours remain true and images remain vivid without any washout," the company said.

To address the 'Green Line' concerns seen in mobile devices across the industry, the company is adding a new protective layer to all AMOLED displays and is extending its new lifetime warranty program to all OnePlus devices against the green line on display issues. 

The smartphone manufacturer will also focus on elevating the overall user experience through enhanced service quality. To ensure this, the company aims to expand its service centres by 50 per cent by mid-2026. 

OnePlus has increased its service centres by 22 per cent this year, including an 11 per cent rise in exclusive service centres directly owned by the brand. 

To accommodate a growing and diverse user base, OnePlus is enhancing its online service offerings, which include hotline support, WhatsApp assistance, and live chat options. 

Improved training programs for technical staff will ensure prompt and effective support, while a more transparent repair process will allow users to track the progress of their service requests. Additionally, OnePlus is upgrading half of its flagship retail stores to provide a better in-store experience and is empowering third-party stores with enhanced service capabilities. All of these initiatives aim to make service more accessible and satisfying for Indian users.