Making of the most expensive iPhone ever; how Apple developed its price

Key Highlights

• The base variant of the iPhone X is 200% more expensive than the first iPhone ever launched in 2007.
• Price of the first iPhone was $499-$599.
• The iPhone X will be available in India for Rs 89,000.

If you don’t have an iPhone, you don’t have an iPhone! – One of the initial taglines for the company comes to mind as Apple celebrated its 10th anniversary of its first phone launched a decade ago.

Now Apple Inc’s latest invention, the iPhone X, is the most expensive phone created by the company.

It was unveiled at the Apple Event held at the Cupertino campus in the Steve Jobs auditorium following a tribute to the late CEO. The extravagant event saw the launch of not one but three iPhones – the iPhone X, iPhone 8 and 8 Plus.

The start of the era of iPhones, which Steve Jobs labelled as a ‘revolutionary product,’ began 10 years ago from the launch of the first iPhone on June 29, 2007.

Its price range for its variants then was $499-599.

The iPhone X variants on the other hand have been priced at $999-1149. Making it 200% more expensive than the first iPhone.

“The iPhone X will cost between $999 and $1,149 for U.S. users. That makes it the most expensive iPhone to date, costing more than the iPhone 6s and 7 Plus, both of which hit the market at $949 (256GB),” a report by Niall McCarthy, Data Journalist at Statista said on September 13.

The 64GB variant of the iPhone X will be 39% more expensive to buy in India that will cost customers Rs 89,000, a report by Gadgets 360 said.

The only iPhones that came close to the $999 mark were higher storage variants of the iPhone 6S Plus and the newly launched iPhone 8 Plus.

You will find more statistics at Statista

Price of iPhone 8 and 8 Plus in India will be made available for Rs 64,000 and Rs 73,000 for its 64 GB variants.

Pre-orders of the the iPhone 8 will begin in India on September 22 and will be available from September 29. However pre-orders of the iPhone X will only begin on October 27 while shipping will begin on November 3.

Also Read:

• Has Apple lost the innovation game with very little surprises in the iPhone X, iPhone 8, iPhone 8 Plus?  
• Why has each iPhone launch caused Apple's stock price to drop?
• Apple iPhone X is high on price but low on specification in comparison to Samsung Galaxy S8 Plus