Gen Z in India leading trend game: Know key findings of Instagram Trend Talk 2024

Instagram Trend Talk 2024: Instagram, owned by Meta, has released its 2024 Instagram Trend Talk report which gives us insights on how Gen Z will drive culture in 2024. According to the report, Gen Z in India is leading the trend game.

"Gen Z in India has shifted gears, from prioritizing careers to being super on point with meme preferences and exploring a variety of food flavours. They’re totally leading the trend game," the report said.

The Instagram report said that the Indian Gen Z’s upbeat and entrepreneurial spirit stands out as they eagerly explore new interests and trends across different domains. 

"Their dedication to chosen fandoms and commitment to self-improvement shine through distinctly in these insights. And, while in many aspects Indian Gen Z’s are similar to their global peers, these trends also show specific areas where they are different and unique,” said Paras Sharma, Director of Content and Community Partnerships, Meta, India.

The report also said that Indian Gen Z has shown a heightened inclination to embrace and explore emerging trends. Also, they are most excited to try diverse food and ingredients. 

Here are some of the key findings of the report: 

- In 2024, Gen Z in India has ranked staying healthy, exploring career paths, and travelling as their top priorities. However, in contrast to other nations, Gen Z in India exhibit a stronger focus on their career pursuits.

- 43 per cent hoped that 2024 would be their self-improvement era! The year when they will invest in their personal growth and development. 

- As compared to other countries, Gen Z in India also believes starting your own business is the best way to achieve wealth! 

- Nearly a third of Gen Z respondents in India picked ‘bad taste in memes’ as their top turn-off!

- 44 per cent of Gen Z in India are interested in DIY (do-it-yourself) and wearing clothes in unexpected ways. 

- A fourth of GenZ said their favourite beauty trend is getting a new hairstyle. 

- 9 out of 10 GenZ in India consider themselves part of a fandom. 

- India has the highest percentage of sports superfans, as compared to Gen Z from other countries.