Homegrown technology brand Cellecor aims to strengthen its Smart TV portfolio

Homegrown technology brand Cellecor is expanding its portfolio and recently partnered with Dixon Technologies (India) Limited, a leading electronic manufacturing services (EMS) company in India. 

The company is also aiming to
strengthen its presence in the rapidly growing Smart TV market and has therefore announced Bollywood actress Kareena Kapoor Khan as the brand ambassador for its Smart TV.  

Dixon Technologies, as part of the partnership, will manufacture a range of washing machines for Cellecor, leveraging its extensive expertise and state-of-the-art facilities. 
 
Dixon Technologies (India) Limited is the largest homegrown design-focused and solutions company engaged in manufacturing products in the consumer durables, lighting and mobile phones markets in India.

Meanwhile, Cellecor reported a total revenue of Rs 425.71 crore, marking a 103.05 per cent increase compared to H1 FY24. 

EBITDA surged by 98.67 per cent, reaching Rs 25.31 crore, while PAT grew by 108.26 per cent, totalling Rs 14.62 crore. When compared to H2 FY24, the company also experienced significant growth, with revenue up by 46.39 per cent, EBITDA increasing by 49.67 per cent, and PAT rising by 61.19 per cent.