Apple iPhone 15 Pro Max likely to come with exclusive features: All you need to know

Apple iPhone 15 Pro Max launch: After getting good response from iPhone 14 Pro models, the US-based tech giant Apple is reportedly planning to offer exclusive features to its next flagship smartphone - the iPhone 15 Pro Max, which is likely to launch in 2023

According to Ming-Chi Kuo, due to the high demand for the 6.7-inch iPhone 14 Pro Max, the tech giant may decide to further differentiate its next iPhone 15 Pro and Pro Max models, said IANS report. "iPhone 14 Pro Max accounts for about 60 per cent of the total order increase of Pro models, benefiting iPhone ASP/product mix for 4Q22," Kuo wrote on the microblogging site Twitter.

"I think this result will encourage Apple to create more differentiation between iPhone 15 Pro Max and 15 Pro to raise 15 Pro Max shipments and enhance the iPhone product mix," he added. Kuo recently said that the iPhone 14 Pro Max is expected to be the most popular model, accounting for 30 to 35 per cent of the new product line, the report added.

Meanwhile, a recent report said that Apple may replace the current Pro Max branding next year with the top-end iPhone 15 series, calling it "Ultra". The "Pro Max" branding appeared for the first time with the iPhone 11 series in 2019.

Kuo had also suggested that "Ultra" will exclusively have a periscope lens (6x or 5x). Also, the Ultra will come with an improved battery life that lasts three-four hours longer. With all these exclusive upgrades, the iPhone 15 Ultra is expected to go up in price compared to the 14 Pro Max, possibly starting at $1,200 (up from $1,100).