Take a Break! Instagram latest feature launched; available on iOS now, Android roll out soon

Meta-owned photo and video sharing social networking service Instagram on Friday announced the launch of ‘Take a Break’ in all countries, including India, to empower people to make informed decisions about the way they are spending their time. The feature ‘Take a Break’ will be available on iOS immediately, and will roll out to Android in a few weeks.

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This feature will be promoted in India through a campaign, in partnership with We The Young, called ‘Break Zaroori Hai’. The ‘Take a Break’ reminders build on Instagram’s existing time management tools including Daily Limit, which lets people know when they’ve reached the total amount of time they want to spend on Instagram each day, and offers the ability to mute notifications from Instagram.

“The wellbeing of young people is important to us, and we’re focused on ensuring that the time spent on Instagram is intentional and people feel good about it. With this context, we’ve launched ‘Take a Break’, to meaningfully improve the experience on Instagram for young people, parents and guardians," Natasha Jog, Public Policy Manager, Instagram, Facebook India, said in a statement.

"We aim to continue our work to create a safe and supportive environment on Instagram, so young people can use it to explore their interests, and find community," Jog further added.

According to the platform, Take a Break’ will be amplified through a campaign with ‘We The Young’ (@wetheyoungindia), a youth focused community, called ‘Break Zaroori Hai’. The campaign will last for a month and will highlight situations where young people could use this feature.

‘We The Young’ will work with creators, mental health experts and other stakeholders to produce multilingual content that'll emphasise the need to make informed decisions about the time spent on the platform, and inform users on ways to incorporate the 'Take A Break' feature with their social media routine. Take a Break’ was first launched in the US, UK, Ireland, Canada, New Zealand and Australia, and it is now available for everyone globally.