Now you can play Ludo on Snapchat; App launches Ludo Club game - Here's how to use it

Snapchat update: In good news for Ludo fans in India, the popular photo-sharing platform Snapchat has launched Ludo Club, the first Indian Snap Game, which is actually a tailored version of the popular strategy board game, Ludo.

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You can play Ludo Club with your friends on Snapchat. The American company has developed the game in partnership with Bengaluru-based gaming startup Moonfrog Labs.  Snap has been investing heavily in the Indian markets, especially after the Indian government banned TikTok, the popular short video sharing platform, the Zee Media Bureau reported.

 “We’re delighted to bring one of our most popular and loved games, Ludo Club, to the Snap Games platform. Our shared motto of making gaming more inclusive makes this a perfect partnership for re-imagining how people engage and connect with each other," Tanay Tayal, co-founder and Director at Moonfrog Labs, said in a press statement.

According to the report, Snapchat introduced Snap Games for its global users in April 2019 with six games including Bitmoji Party, Alphabear Hustle, C.A.T.S. (Crash Arena Turbo Stars) Drift Race and Snake Squad.

Since then over 100 million Snapchat users are said to be enjoying games with their friends on the social media platform. In 2020, the company added a slew of new games on the social media platform, the report said.

Snapchat had integrated Snap Games into its flagship app so let friends chat and play games together in real-time, thereby making the platform more engaging. Users can play Snap Games within the app itself for free. The company said that it launched Ludo in India because it was one of the most popular games in India in 2020.

Meanwhile, according to a report from IANS, Snapchat reached 280 million daily active users (DAUs) in the first quarter of 2021, an increase of 51 million or 22 per cent year over year, and it now has more users on Android than iOS.

The revenue increased 66 per cent (YoY) to $770 million and average revenue per user increased 36 per cent (YoY) to $2.74, according to Snap, the parent company of Snapchat.