Netflix will offer 2-day free access to everyone in India: Here is how to get
Netflix has a huge library of content, most of which is original or exclusive. This is the reason why the streaming service charges a premium.
Netflix has a huge library of content, most of which is original or exclusive. This is the reason why the streaming service charges a premium. To compare, the Amazon Prime Video subscription costs Rs 999 for a year in India, while Netflix charges anywhere between 199 and 799 for a month. If this is the reason that was stopping you from accessing the Netflix content, here is a chance you may not want to miss out on.
The streaming service is set to offer a free trial of its service to everyone in a country for a weekend. The new plan will begin with India and reach global markets over time, Netflix Chief Product Officer Greg Peters revealed during the company's earnings call on Tuesday.
CPO Peters said during Netflix' third-quarter earnings interview that the new trial promotion was just “an example of the kind of innovation” that the company planned. The executive called the plan as “an idea” to introduce the Web streaming service to new viewers. Netflix earlier offered a 30-day free trial to let new users test its service and watch a few Web series. However, this trial subscription offer appears to have been removed.
“[W]e think that giving everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have, the service, how the service works, really create an event, and hopefully get a bunch of those folks to sign up,” Peters said in the interview.
It still hasn’t revealed when and how the users will be able to access the service. But, most likely, the users will be asked to sign in using their credentials and will be free to enjoy Netflix content for two days before they are asked to pay. It is likely that the new free trial would not be available worldwide, and will instead be limited to certain markets upon its testing in India.
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12:14 PM IST