Netflix password sharing: Big changes coming soon | All you need to know

Netflix password sharing: The US-based subscription streaming service Netflix has reportedly announced that it is planning to crack down on password sharing beginning in 2023. The online streaming platform has plans to start allowing subscribers to create sub-accounts next year as part of its "monetising account sharing" strategy, a new report said. 

"According to The Verge, Netflix gained 2.41 million subscribers in the July-September quarter, bringing the total to 223.09 million globally recently.  The company said it has grown by 1,04,000 paid subscribers in the US and Canada over the last three months, up from 73,000 in the same period the previous year, and says it remains committed to the bingeable release model, the IANS reported. 

As per IANS, earlier this year, the platform experienced its first drop in subscribers in over a decade this quarter, as its subscriber count fell by 1.3 million in the US and Canada and 1 million worldwide. To address this, Netflix gradually began weaning users away from exchanging passwords.

It conducted tests in Chile, Costa Rica, and Peru, where the streaming platform prompted users to pay extra if someone used their subscription outside of their household when the subscription was owned by them.

Netflix announced last week that it is rolling out its $6.99 per month ad-supported tier, called "Basic", on November 3 in the US, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the UK, the IANS reported. Moreover, The online streaming platform has partnered with Microsoft to serve ads to users that will last anywhere from 15 to 30 seconds.

Netflix has expanded cloud gaming by opening a new studio in Southern California. The company's vice president of gaming, Mike Verdu, revealed two pieces of information concerning the streaming giant's entry into games, said IANS. The company is expanding its internal studio in California in order to speed up game development.