VC fund Sixth Sense Ventures leads Rs 100 crore Series A round in The Ayurveda Co

Gurgaon-based ayurvedic wellness brand The Ayurveda Co (T.A.C) has raised Rs 100 crore in a Series A round of funding. The round was led by consumer venture capital (VC) fund Sixth Sense Ventures. 

T.A.C was founded in 2021 by Shreedha Singh and Param Bhargava. The company makes ayurvedic products across categories like skincare, haircare, natural makeup, and more. T.A.C is also engaged in the business of making wellness products like immune boosters and other supplements. 

Actress Kajal Agarwal also participated in the T.A.C's latest round of funding alongwith a few startup founders, and venture debt funds. This comes soon after when the company shared that it has appointed the actress as an investor in its Series A funding. 

T.A.C would use the money for its offline expansion plans. The company also plans to utilise the funds to improve its product manufacturing, enhance in-house R&D, and accelerate digital awareness of its products. 

“Though there is a huge clutter of digital-first BPC brands, only a handful have been able to get shelf space in the offline world, where ~90% of the market still resides. GT presence is critical to driving real scale for any consumer brand. Having moved offline early, establishing distribution across offline retail formats and geographies, T.A.C is garnering shelf space in areas dominated by incumbents to become an omnichannel BPC brand," said Nikhil Vora, founder & CEO of Sixth Sense Ventures. 

With its best-selling Kumkumadi, Eladi, and Methi lines, T.A.C touts itself as Bharat Ka Ayurveda for the Young & Restless. With a portfolio of 100 unique SKUs and a strong omnichannel distributor network spanning 20+ EBOs, over 5k retail touchpoints, and online channels, the brand has experienced unheard-of growth over the past 10 months, increasing by over 300%. T.A.C has entered international markets, beginning with the MEA area with its launch in Dubai.