Shark Tank India Season 3: Rum brand 'Rock Paper Rum' founder who impressed Vineeta Singh and won Shark Tank deal

Shark Tank India Season 3: Rock Paper Rum, a rum brand under Good Barrel Distillery, has secured a significant strategic investment of Rs 50 lakhs on Shark Tank India. The infusion of funds, along with the expertise and mentorship of Vineeta Singh, Co-founder and CEO of Sugar Cosmetics, marks a pivotal moment for the brand as it gears up for national and international expansion.

Following a successful seed funding round of Rs 4.5 crore, led by Mumbai Angels and notable investors such as GSF, Anay Ventures, Ekcle Ventures, and Faad Network, Good Barrel Distillery set its sights on the Shark Tank stage. Lalit Kalani, the founder of Rock Paper Rum, impressed Sharks with his vision and the brand's innovative spirit, ultimately securing not just funding but also invaluable guidance from Vineeta Singh.

Rock Paper Rum's selection of rum caters to both novice and seasoned drinkers, offering unique and refreshing choices that resonate with modern tastes.

With the strategic investment in place, Rock Paper Rum is poised for rapid expansion. Lalit revealed plans for national growth within the next year, targeting key markets such as Goa, Haryana, and Karnataka. International expansion is also on the horizon, with ambitions to establish Indian rum on the global stage.

Rock Paper Rum's journey is deeply rooted in Lalit's family legacy and his mission to redefine rum craftsmanship in India. The brand offers a range of irresistible flavour profiles, including Indian Spiced, Coastal White, Zesty Lemon, Roast Coffee, and Tropical Coconut.

The newly secured funds will support the doubling of production capacity to meet increasing demand, bolster the team, and fuel strategic marketing initiatives. Rock Paper Rum remains dedicated to innovation, promising to explore new flavor frontiers and deliver unparalleled experiences for rum enthusiasts worldwide.