Shark Tank India sends legal notice to this startup! Know why

Shark Tank India: Dorje Teas, a standout contender on Shark Tank India, now finds itself entangled in a legal quagmire. The legal team at Sony Pictures Networks India has fired off a formidable notice, accusing the startup of a grave breach of copyright protocols. At the heart of the matter lies the unauthorised utilisation of Shark Tank India's pitch material in their promotional endeavors across platforms like YouTube and Meta.

Founder's response

Taking to LinkedIn, Sparsh Aggarwal, the brain behind the startup, has sounded the alarm regarding the legal missive from Sony. Aggarwal is quick to highlight that they're not the sole targets of Sony's legal ire; others who graced the Shark Tank India stage have also found themselves on the receiving end of similar notices.

Copyright dispute

In a bid to dissect the legal intricacies, Aggarwal ventures into the realm of copyright law, vehemently refuting any claims of transgression on their part. He staunchly maintains that their actions are squarely aimed at amplifying the visibility and allure of Shark Tank India, raising pertinent questions about Sony's stance on the matter.

Promotional investments

Aggarwal further underscores the pivotal role startups like Dorje Teas, alongside others such as Skippi, Assembly, Perfora, Hoovu Fresh, Beyond Snack, Wakao Foods, and Nasher Miles, play in bolstering Shark Tank India's outreach. Their substantial monthly investments in promoting the show's content, he argues, translate into invaluable free publicity for Shark Tank India.