Kareena Kapoor Khan joins Pluckk as Investor and Brand Ambassador

Renowned Bollywood actress Kareena Kapoor Khan has recently acquired a stake in Pluckk, a prominent name in India's lifestyle-focused fresh fruit and vegetable sector. Alongside this investment, she will also serve as the brand ambassador for the company, according to a statement released by Pluckk.

While the exact financial terms of the transaction remain undisclosed, this collaboration signifies a significant development for both Pluckk and Kareena Kapoor Khan. Her involvement not only solidifies her position as an investor and brand representative in the fruits and vegetables industry but also represents a significant milestone for Pluckk.

Founded in July 2021, Pluckk has rapidly emerged as a digital leader in the lifestyle-oriented fresh produce market. Co-founded by Pratik Gupta and backed by seed funding from Exponentia Ventures, the brand currently operates in Bengaluru and Mumbai. The company's core focus lies in the "farm-to-table" concept, delivering a diverse range of premium fruits and vegetables directly to consumers, eliminating intermediaries.

Situated in Mumbai, Pluckk boasts an extensive product lineup featuring over 400 items spanning across 15+ categories, including essential produce, exotic selections, hydroponic offerings, as well as pre-cut and mixed varieties. In addition, the brand provides innovative DIY meal kits crafted within their certified food-tech facilities.

Thanks to its unique offerings like DIY zoodles and cauli rice, as well as a carefully curated trends section, Pluckk has solidified its reputation as a trailblazer and pioneer in the merchandise realm. Furthermore, the company has taken a proactive step toward environmental sustainability by becoming India's first certified plastic-neutral fruits and vegetables brand, actively reducing plastic waste.

Pratik Gupta, CEO & Co-Founder of Pluckk, expressed, "Our vision is to establish a nationwide fresh food brand dedicated to fulfilling the requirements of Indian households through our network of over 1,000 farmers. Kareena Kapoor Khan's collaboration with Pluckk will undoubtedly drive us closer to our unwavering objective." Sharing her perspective, Kareena Kapoor Khan stated, "I am thrilled to be a part of Pluckk as both an investor and brand ambassador. The brand's commitment to delivering safe and premium-quality fruits and vegetables resonates with me, especially as a mother. I eagerly anticipate contributing to Pluckk's incredible journey of promoting healthy eating habits across India."