With these startups, Maruti Suzuki looks to enter into a new era of mobility

In order to boost Startup India initiative of the government, Maruti Suzuki India Limited has selected five startups for proof of concept (PoC) under its Mobility & Automobile Innovation Lab (MAIL) programme, which is an initiative by the company to identify and bring together startups with innovative and cutting-edge solutions, said MSIL statement.

Through an extensive exercise of screening and pitch sessions, the Maruti Suzuki selected five startups namely Enmovil, Docketrun, Eyedentify, Xane and SenseGiz, for cohort 1, as they submitted their solutions at the Demo Day organized in New Delhi.

Under the first cohort, all the 5 startups underwent an extensive 3 months long acceleration programme, wherein, they were mentored by various experts from both domestic as well as international startup ecosystem, being receiving guidance from domain experts at Maruti Suzuki, said the company.

Speaking about the initiative, Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Limited said, “Indian automobile industry is at a crucial juncture. Several disruptions are taking place in the automobile and mobility space. Since inception Maruti Suzuki has striven to offer products and services that are ahead of regulations and match the needs of the evolving Indian customers, while retaining the interests of our stakeholders. We are optimistic that partnering with these startups, we will enter into a new era of mobility and automobile solutions.”

“Our aim is to now work along with these startups and enhance scalability of the solutions. These intelligent solutions will help enhance customer experience, among others,” he added.

The startups were also given access to Maruti Suzuki’s test bed and facilities to understand the current scenario and suggest solutions to fit business needs. After the presentations on the Demo Day, SenseGiz was announced as the winner, followed by Xane and Eyedentify. Two more startups, Enmovil and Docketrun were also engaged for the next round, said the company statement.

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Accordingly, the top three startups- SenseGiz, Xane and Eyedentify- get an opportunity to undertake a paid proof-of-concept with Maruti Suzuki for an actual business use. Notably, the initiative would help create value additions in the areas of logistics, IoT based safety and monitoring, and plug and play solutions.