Digital fitness and wellness technology startup Portl raises $3 million funding led by Bharat Innovation Fund

Portl, a digital fitness and wellness technology startup founded by Indraneel Gupta, Vishal Chandapeta, and Armaan Kandhari in March 2021, has received funding of $3 million led by the Bharat Innovation Fund.

Existing investors Kalaari Capital also took part in the round. T-Hub Foundation also participated in the fresh round, the company said in a press note on Thursday, May 24.

The startup plans to use the funding to develop Portl’s products, expand more into markets, and for the enhancement of its AI systems.

"Despite its drop off from its peak in 2021, the home fitness segment continues to excite us. Portl’s advanced AI technology provides form feedback across a variety of personalized fitness regimes, including yoga, HIIT, dance, etc," said Ashwin Raguraman, founding partner at Bharat Innovation Fund.

The company claims that it leverages AI and technology to deliver accessible, highly tailored fitness experiences directly into users' homes, empowering individuals to achieve their wellness goals with products that adapt to their unique needs and preferences. Also, its proprietary AI Personalization Engine provides users with customized diet plans and effective workout ideas for day-to-day performance and fitness in real time, promoting long-term user retention, the company said.

"This latest funding round validates our vision and commitment to making health and fitness accessible to everyone, no matter where they are. By integrating advanced AI and innovative hardware, we aim to empower individuals to achieve their wellness goals seamlessly and effectively, delivering personalized experiences at scale and affording people the opportunity to adopt healthier lifestyles with ease," said Indraneel Gupta, founder, and CEO of Portl. 

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