How Paytm Mall, E&Y plan to make your shopping experience safe and secure

Paytm Mall, on Monday, announced a partnership with E&Y to build a secure and trusted shopping experience for the buyers and partner sellers across India. Owned by Paytm Ecommerce Pvt Ltd, Paytm Mall said that as part of this partnership, it will identify, analyse and monitor various in-built and outsourced processes to recommend global practices that will be applied to build a ‘Technology driven Fraud Prevention System.’ In a statement, the company said that its aim is to build a  trusted commerce platform enabling brands and shopkeepers in growing their business.

Srinivas Mothey, Sr. Vice President – Paytm Mall said that both companies will work closely to build a trusted commerce platform. "Our partnership with E&Y will help benchmark with global best practices as we build a Technology Driven Fraud Prevention System to scale our operations. Our teams continue to work closely with E&Y to share our learnings and insights. We are committed to build a trusted commerce platform and will take strict action against wherever needed," he said. 

Paytm Mall is one of the preferred O2O platform across the country and has witnessed over 200% growth for their O2O business in the last 6 months. The company claims to have hired 200 new resources across various functions that will work towards further growth of the platform and is also looking at hiring 300 additional resources in the coming months. 

Meanwhile, it also continues to de-list fraud merchants and take strict action wherever needed. 

"Apart from Admin, Finance and other support functions, the company also has a business operations team which works closely with partnered merchants to plan and execute cashback offers & promotions leaving a scope for collusion. The E&Y partnership will also undertake audit & fraud prevention using both human & AI," the company said in a statement.