Gaming Start-up EWar's user base crosses 2.3 million; company eyes 5 million mark by year end

Bengaluru-based gaming and esports start-up EWar Games has been able to scale to new heights in terms of growth and market penetration in the first half of 2021 (January to July 2021). The start-up has witnessed its user base broaden to 2.3 million+ (over 20 lakhs) users since January 2021.

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Additionally, the high growth in recent months has also led to EWar’s Gross Transaction Value (GTV) grow by five times, which points to an increasing number of players placing real-money wagers while using EWar’s flagship mobile gaming platform.

Among the key factors that have contributed towards EWar’s extraordinary growth metrics during the current year are – providing a great user experience on the product side coupled with high-quality customer support and retention methodologies and major investments by EWar into boosting growth and expansion.

With its latest growth spurt, EWar has once again reaffirmed and strengthened its commitment to become the fastest-growing gaming start-up in the country.  

“Rapid yet sustainable growth being a core business value for us EWar, we feel delighted to announce that since January this year, our user base has grown by 4x. At the same time, we have further witnessed a massive spike in our monthly GTV, as the number of paying users on our platform has also grown by at least 10x," Parth Chadha, Founder & CEO, EWar Games said.

"Another metric that has shown immense growth is our conversion rate. As we continue to add more users every month, the volume of EWar’s users placing wagers has increased to 45 percent, which is a key indicator that shows our platform’s engaging nature and customer-centricity," Chadha added.

"Notably, over the past 15-16 months period, a series of lockdowns/shutdowns due to COVID-19 and work-from-home policies have resulted in Indians spending an increasing amount of their at-home leisure time on their mobile phones playing games," the gaming company said.

According to the company, EWar has been able to continue with its high growth, majorly based on the platform’s highly user-centric operations. In the upcoming months of 2021, EWar Games is foreseeing a 60-90 percent Month-on-Month (MoM) growth in users, and hence the start-up is projected to grow to over 5million users by the end of the year.