Actress Katrina Kaif turns businesswoman! Launches her own make-up brand

Bollywood actress Katrina Kaif launched her beauty brand Kay Beauty, in partnership with Indian beauty retailer, Nykaa. The brand has released a collection of 48 products which include 3 lip ranges, 3 kajal ranges, lip, eye and brow products to create 3 beauty trends - Perfecting The 3D Lip, The Art of Sultry Eyes. The products will be available on across 50 Nykaa stores and on the Nykaa website and app.

During an interaction with Zee Business TV, Katrina Kaif said, ''It's about two years in the making. Yes you likely said that it is a responsibility beacause you are talking about beauty and skin, which is very important for us women.  I’ve taken all the knowledge I’ve gained in my career and put it into these products. I hope that they give you the tools to explore your creativity and celebrate your own unique idea of beauty. There is a huge team behind Kay Beauty. They all are wonderful and I love having passionate and energetic people in my team.''

She mentioned that as an actor herself, having experienced long hours of shooting with constant touching-up required for makeup, she always wanted to to come up with brand that can last long, looked ultra-glam and more importantly cared for skin. This led her on a journey to come up with ingredients that could sum up Kay Beauty products, she averred.

#Bollywood की ग्लैमर गर्ल #KatrinaKaif बनीं बिज़नेस वुमेन, लॉन्च किया ये ब्रांड...@Singh_NehaVinod pic.twitter.com/Bggu9uyIiY

— Zee Business (@ZeeBusiness) October 23, 2019

After months of testing and refining every aspect of products, from ease of application to colour, texture and shade range, Katrina felt that this collection was a part of her and extended her name to it, calling it ‘Kay’.  

Kaif also said, ''It was also very important for me that the collection was versatile enough to cater to different skin tones, ages and emotions. With the range of shades and buildable formulas every woman can find their look, whether it’s quick glam or ultra-luxe. I’ve taken all the knowledge I’ve gained in my career and put it into these products.''