NAFED launches fortified rice bran oil to boost healthy living; signs MoU with FCI

The government-owned National Agricultural Cooperative Marketing Federation of India (NAFED) launched fortified rice bran oil to boost healthy living.

Sudhanshu Pandey, Secretary, Department of Food and Public Distribution on Tuesday, June 15, e-launched Nafed Fortified Rice Bran Oil. Pandey said that this initiative by Nafed will significantly reduce the country's consumption dependence on imported edible oil in the future. He also said that this will provide opportunities for Indian edible oil manufacturers further, and also will give an impetus to the Prime Minister's Aatmnirbhar Bharat initiative. This Rice bran oil will be marketed by Nafed.

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Similarly, Arun Singhal, Chief Executive Officer, Food Safety and Standards Authority of India (FSSAI), Sanjeev Kumar Chaddha, Managing Director, Nafed; and Atish Chandra, Chairman & Managing Director, Food Corporation of India (FCI) were also presented at the e-launch.

The FCI CMD also informed that recently a memorandum of understanding (MoU) has been signed between Nafed and FCI for the production and marketing of fortified rice kernel.

Regarding this initiative, the Nafed MD said that this initiative will provide easy access to Nafed branded high-quality rice bran oil, which will also give a boost to the indigenous oil manufacturing industry.

It may be noted that Rice Bran oil has multiple health benefits, including lowering cholesterol levels due to its low trans-fat content and high mono-unsaturated and poly-unsaturated fat contents. It also acts as a booster and reduces the risk of cancer due to the high amount of Vitamin E it contains.

The oil is recommended by the American Heart Association and the World Health Organisation (WHO) as one of the best substitutes for other edible oils. Rice Bran oil from Nafed will be fortified and it will be ensured that it will contain additional nutrients and vitamins. According to the FSSAI, fortified oil can help a person fulfill 25-30 per cent of the recommended dietary intake for vitamins A and D.

Nafed Fortified Rice Bran Oil will be available at all Nafed Stores and also on various online platforms.