PM Modi’s ‘Mann Ki Baat’ helped him to emerge as the world's most popular leader: Report

Prime Minister Narendra Modi recently completed nine years in office and he has also emerged as one of the most popular leaders across the world. Political pundits are often flummoxed as to how PM Modi’s enormous popularity remains intact. One of the key factors behind PM Modi’s rising popularity is his ability to connect with masses. The massive success of his monthly radio programme, Mann Ki Baat, is proof of that.

According to a report by The New York Times, PM Modi’s radio programme has played a huge role in maintaining his consistently high approval ratings. 

PM Modi, who is known for his oratory, has managed to use his mastery of storytelling to present himself as a relatable leader to millions of Indians. Through this radio programme, PM Modi displays his deep understanding of India’s grass roots. He knows very well that a large part of the country still resides in far-flung villages and not in urban centres. In his radio programmes he keeps on sharing the stories of the common people who have set an example with their achievements, or bringing changes at the grassroots.

This is evident with the issues that are discussed on the radio programme.

Themes of PM Modi’s Mann Ki Baat

PM Modi has employed his radio programme to tout his government’s popular programs, from improved infrastructure to free rations. In his first term, PM Modi used Mann Ki Baat as a platform to promote basic amenities like piped water to household toilets.

Besides, water scarcity has been a frequent subject on his radio addresses. “As a responsible citizen and as a member of society, we will have to cultivate the habit of conserving every drop of water,” the PM said in one of the episodes. 

The stress of exams on students is another issue he keeps on highlighting often.   In his conversational tone, PM Modi once said, “I cannot guide you on the tricks to obtain better marks because I consider myself an average student on such issues. I have myself never scored well in any exams in my life. But friends, I am there with you in your moment of crisis.”

When he speaks directly to millions of citizens, PM Modi assumes the role of an empathetic friend. This has ensured that he remains popular in the face of consistent opposition attacks. 

Positive impact of PM Modi’s Mann Ki Baat

Although radio is an unusual choice as the medium of communication in this digital age, PM Modi is a wily politician who understands that radio brings the credibility and authenticity of the old days.

PM Modi’s Mann Ki Baat has managed to strike a chord with the masses as the programme celebrates citizens who are living examples of self-reliance, positivity and people’s participation.

The Prime Minister has mentioned the inspiring stories of around 700 Indians in various episodes of his radio programme. These citizens are from all walks of life and contribute to the progress of their nation with their out-of-the-box ideas.