Onions priced at Rs 29.9 per kg across India! Here is how you can get it so cheap

Online supermarket, bigbasket has announced a special offer for its customers. Between 14th and 18th October 2019, bigbasket customers can purchase onions at an affordable Rs 29.9 and that too across India! However, this can be done only from the bigbasket app or website. Apart from offering the product at a lower price to its customers, bigbasket also aims to support the crisis-hit farmers, who are the company’s main suppliers for fruits and vegetables.

Speaking about this, Varun Vijayaraghavan, Marketing Manager, bigbasket said, "we have always placed great emphasis on all our stakeholders. We make huge ongoing efforts in bringing value to both our customers as well as farmers, by procuring our fresh produce directly from the source. This we see has two benefits, customers get the best produce & farmers get the best price! We are hoping that this new offer will benefit the entire value chain.”

Through its Farmer Connect programme, bigbasket is helping increase the income of farmers by around 10% to 15% while at the same time bringing the freshest products to its customers. The company has set up several collection centres (CC) across the country and is now sourcing 60% of its fruits and vegetables directly from the farmers, thus eliminating the middlemen in the procurement process. It is worth noting that Fruits and vegetables are a key category and a regular traffic driver for the company.