Odisha CM launches Subhadra Awareness van to promote women empowerment scheme ahead of September 17 rollout

Odisha Chief Minister Mohan Charan Majhi flagged off the 'Subhadra Awareness Van', along with Deputy CM and Minister of Women and Child Development Pravati Parida on Saturday.

CM Majhi speaking on the occasion said, "Subhadra scheme to be launched on September 17, which will help financially and empower the women across Odisha. Therefore, on the occasion of Ganesh Chaturthi, 'Subhadra Awareness Rath' is being flagged-off in Bhubaneswar, and later across Odisha, in a bid to make the beneficiaries aware about the scheme. More than 1 crore women will be benefited under the Subhadra scheme in the state."

Earlier on Monday, Odisha Deputy Chief Minister Pravati Parida launched the BJP government's 'Subhadra Yojana' portal at Lok Seva Bhavan in Bhubaneswar. During the launch, Deputy CM Parida stated that the Subhadra Yojana is a major initiative by the Odisha government, benefiting over 1 crore women. She said, "Beneficiaries willing to apply for the flagship scheme can now visit the official website of Subhadra and avail the benefits by sharing the necessary details. It will be launched by Prime Minister Narendra Modi on September 17."

Deputy CM Parida also provided key details about the scheme, noting that it has a budget of Rs 10,000 crore. A list of 1.5 crore women has been prepared, and a standard operating procedure will be established to manage the distribution of funds. Chief Minister Mohan Charan Majhi had previously announced that the Subhadra Yojana would be officially launched in the presence of Prime Minister Modi on September 17, which coincides with Modi's birthday.

In a prior Assembly address, Chief Minister Majhi mentioned that the state government plans to provide Rs 50,000 to women, who make up 50 percent of the state's population. He added, "No development can be achieved by ignoring women. The dream of every woman for financial independence and empowerment will be fulfilled with the implementation of the scheme."

Majhi also stated that the BJP government aims to meet the hopes and dreams of Odisha's 4.5 crore people. He noted that the government is committed to protecting Odia culture and heritage, with a corpus fund of Rs 200 crore established for this purpose, and has begun implementing these measures from the start of their term.