Mrs Bectors Food IPO: MD Anoop Bector tells all in EXCLUSIVE interview | Growth plans, outlook

Mrs Bectors Food IPO: One of the most anticipated Initial Public Offering (IPO) of Mrs Bectors Food opened on Tuesday. Zee Business Managing Editor Anil Singhvi has given his thumbs-up for this issue for short term and long term investments. The channel now brings for its viewers, an exclusive interview with Mrs Bectors Food's  Managing Director (MD), Anoop Bector in which he  reveals what the company was planning to do with the money that will be raised through the public issue, growth outlook and much more.

The size of Mrs Bectors Food IPO is Rs 540 cr, Bector said. He said the fresh share issue is worth Rs 40.5 cr while the Offer For Sale (OFS) is worth Rs 500 cr. The anchor book opened on 14 December which got good response and has been updated on the BSE and NSE, he added.

Watch Zee Business Tweet Video Below:

#ZBizExclusive | मिसेज बेक्टर फूड का #IPO आज से खुला... जुटाई गई रकम का कैसे करेगी इस्तेमाल और आगे के लिए क्या है ग्रोथ आउटलुक? जानिए कंपनी के MD अनूप बेक्टर से ज़ी बिज़नेस की खास बातचीत #MrsBectorsFoodIPO @cremicafoods @AnilSinghvi_ pic.twitter.com/FjwAqHw7Yn

— Zee Business (@ZeeBusiness) December 15, 2020

Some very big names have got associated with the company and this includes Franklin Templeton, SBI Mutual Fund, Nomura, Nippon Life, Goldman Sachs and HDFC Life, the MD said.
Business Verticals  

Mrs Bectors Food business has four verticals viz. domestic biscuit, export, breads and bakery and institutional bakery which caters to the QSR (Quick Service Restaurants) segment. The domestic business is present in North India and the company has around 4.5 per cent market share, Bector said. The company also accounts for 12 per cent market share of total Indian exports in this segment.

The products are exported in 64 companies, he further said.

Mrs Bectors Food Business Outlook

Bector said that this business could well be critical in taking Mrs Bectors Food forward and the company is capable of joining hands with top retailers across the world too.  

Mrs Bectors Food bakery business which is running strongly under the brand name ‘English Oven’ has seen a growth rate at 29 per cent CAGR.

On Debt and cashflows

Bector said that Mrs Bectors Food has reduced its net debt from Rs 122 cr in FY18 to Rs 75 cr in H1 of 2021 and expected free cashflows, going forward.

Mrs Bectors Food Strategy

The company has worked hard over the last three years and effected premiumisation in its products which has benefitted the company, the MD said. The company is working towards increasing the reach of its products and its retailers. Currently, the company’s products are sold in 450,000 shops in India, he said.  

The product reach and brand awareness will help the company’s business prospects, he said.  

See Zee Business Live TV Streaming Below:

The price band of this share is at Rs 286-Rs 288. The lost size is 50 shares which requires a minimum investment of Rs 14,400. The closing date is 17 December.