How AI can play a crucial role in cybersecurity as organizations increasingly invest in the sector

We are living in a digital era where everything and anything can be done online, however, digital threats are looming large and cyberattacks are on the rise. The organizations are turning to cutting-edge solutions to safeguard their valuable data and digital assets. 

The spotlight is now on Artificial Intelligence (AI), which is emerging as a pivotal player in the realm of cybersecurity in India and the world. As businesses across various sectors increasingly recognize its potential, investments in AI-driven cybersecurity measures are skyrocketing.

A report published in July 2022 by Acumen Research and Consulting highlighted the rising demand for AI-driven security technologies, driven by the increasing complexity of cyberattacks. These technologies had a global market value of $14.9 billion in 2021, and experts predict this could surge to a remarkable $133.8 billion by 2030. 

AI leverages sophisticated machine learning algorithms to examine the behavior of files and programs, enabling it to detect new and unfamiliar variations of malware. AI algorithms can identify suspicious files and applications even if they don't match known malware patterns by recognizing unusual patterns of malicious behavior. Companies are facing significant challenges due to the surge in cyberattacks, including Distributed Denial of Service (DDoS) attacks, and major data breaches. Organizations are actively seeking innovative approaches to fortify their defense strategies.
 
As AI technologies like Transformer models become more commonplace in our daily lives, there's a concern about their potential misuse. Some AI models lack appropriate safeguards to prevent them from generating harmful content, such as malware or Business Email Compromise (BEC) attacks. An example is the worm-GPT, an AI tool used by cybercriminals for BEC attacks. This tool adeptly creates convincing phishing emails using AI-generated text, increasing the chances of these attacks succeeding. The use of AI is expected to keep growing, both in creating these threat vectors and countering them.
 
Innefu Labs distinguishes itself from other IT security companies in a significant manner. Established by Tarun Wig and Abhishek Sharma in September 2010, Innefu Labs is a locally grown Indian IT security company that adopts state-of-the-art technologies and methodologies to identify and counter the ever-evolving cyber threat landscape. 

The company aligning with the "Make in India" initiative cater to the intricate needs of the Indian market. Their unique solutions include AuthShield, aimed at preventing cybersecurity incidents, and Argus, a toolkit designed to assist in criminal identification through forensic analysis. Additionally, their Innsight solution, acclaimed by Indian organizations, extracts valuable insights using Open Source Intelligence (OSINT) techniques. Innefu Labs' products and technologies are currently trusted by several government organizations to bolster their security stance. 

It integrates the finest available technologies, with a specific focus on AI models for tasks such as facial recognition, online social recognition, and threat modelling. These solutions  are designed to precisely cater to the distinct needs of Indian law enforcement agencies and corporate entities.